Blue Beyond Consulting

Company Purpose and Values

Creating a high-performing organization starts with knowing what you stand for and what good you seek to create in the world.

Your company purpose, values, vision, brand, and employee value proposition (EVP) should all work together to help you create and sustain an inclusive culture where both the business and people thrive. The goal is to express the essence of what your company offers — to customers, employees, and stakeholders — in a way that inspires trust and credibility. 

If you want to build an inclusive, high-performing culture, clarifying your purpose and values is the right place to start.  

We partner with clients to help you express who you aspire to be when you are at your best — and help you take the essence of those ideas to build a Deep Trust and High Expectations® culture.

corporate culture consulting company vision mission values


Designing and facilitating working sessions to align leadership around overarching vision and purpose

corporate culture consulting company vision mission values


Creating strategies and plans to evolve culture and encourage desired values and behaviors that support it

corporate culture consulting company vision mission values


Developing key messages, rally cries, and compelling company narratives that engage employees and reinforce your vision and purpose

corporate culture consulting company vision mission values


Ensuring alignment and synergy with company strategy and brand

Purpose, Vision, Brand Promise, Values, Culture – what do we mean by these terms?

At the core, all of this work is about creating the foundation for effective, sustained, mutually rewarding relationships… with our customers, our employees, our shareholders, and the world.

What are the foundational elements we need to clarify and align to build a high-performing culture?

Foundational Elements table

Purpose, vision, brand promise, values, and culture are all essential elements for building trust and clarifying expectations.


I have reason to believe in the other’s motives, character, and behaviors


I understand and value the get/give promise

Need help defining or refining your company vision, mission, purpose, and values?

Learn More