Communications leaders need to think holistically about the capabilities of their function and how they align with business priorities. As practitioners of organizational effectiveness who’ve worked closely with communications teams over decades, we’ve seen a consistent set of core capabilities specific to internal and external communications teams that when leveraged appropriately can dramatically improve the ability of the communications function to truly drive differentiated business value.
Below is a preview of the 46 capabilities we’ve identified that characterize leading communications teams at global Fortune 500 organizations.
Understand where you have strengths today
Identify what capabilities are truly differentiating
Notice where you might be over-investing
Ensure your team is moving the needle in the right direction for the business