A diversified industrial growth company with 24,000 employees worldwide
Developed an Employee Value Proposition (EVP) to inspire and engage current and prospective employees
Created a strong value proposition for employees with new leadership competencies grounded in it, as well as new resources needed for the company to truly live their EVP
A global conglomerate spun off several of its subsidiaries to form an independent, publicly traded Fortune 500 company. The new company, with more than 20 operating companies of its own, launched under a new name. They did extensive work to establish their market presence including some inside-out marketing that began with a new and inspiring purpose, vision, and strategy to employees. They realized they needed to do much more to build enthusiasm and commitment from their base of 24,000 employees, as well as to attract new talent to a company that had little brand recognition.
The company turned to Blue Beyond to help crystallize messaging around what it means to work at the company, what it is they offer, and what the company’s promise is to current and prospective employees. They wanted to establish the kind of business where people not only wanted to work, but wanted to do their best work. They realized that it was critical that they start with the fundamentals — including the development of their shared purpose and values, which evolved into a compelling and well-articulated Employee Value Proposition (EVP) that resonated in the employee experience.
Blue Beyond partnered with the company to build their EVP as part of a larger People & Culture strategy. We wanted to help them build a value proposition for employees that aligned to the cultural DNA of their company and that would serve as a platform for culture, employee engagement, and integrated talent management.
We designed a 12-18 month roadmap to roll out and establish their EVP, and developed a powerful narrative, core messaging and supporting visuals for the internal team to embed across all employee touch points. Here’s a summary of how we did it:
Conducted thorough current state assessment
Created compelling Employee Value Proposition messaging framework
Developed strategic Employee Value Proposition rollout plan
While a key goal from the outset was a focus on attracting top talent, once the Employee Value Proposition came to life the company embraced it as a major component of its overall People & Culture Strategy for engaging existing employees, as well as recruiting new top talent. In addition to a new recruiting toolkit, we worked with the Learning & Development team to create new leadership competencies grounded in the value proposition, and we continue to collaborate on ways to equip each operating company with resources and materials needed to live their EVP in their ways of working.