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Client

The head of Talent & Leadership Development at a global Fortune 500 technology company with ~90,000 employees

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What We Did

Crafted a compelling, cohesive narrative and messaging framework to connect and align the talent, leadership, and learning programs with the organization’s purpose, strategy, culture, and brand

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Outcome

Increased awareness, understanding, and adoption of available development resources to give employees ownership of their career journeys

New Messaging Inspires Employees to Grow Careers within Company

SITUATION

A talent and development team at a global technology company found itself struggling to engage employees in its many talent, leadership, and learning programs. Despite the hundreds of quality offerings available, employees were either not taking advantage of them or weren’t sure how to engage with them. The reason? According to employees, they were overwhelmed by the sheer volume, unclear how to navigate to the right program that best fit their development needs, and didn’t understand how all the pieces fit together. As a result, employees were missing out on opportunities to grow in their careers.  

The head of Talent & Leadership Development turned to Blue Beyond to develop a messaging framework that would help employees clearly understand how the many different programs could support each person’s unique career journey within the context of the company’s long-term vision for growth.

WHAT WE DID

Blue Beyond partnered with the client to craft an overarching narrative with the goal of helping employees make sense of the talent and learning programs while also connecting them to the organization’s broader purpose.

Listened to employees

To begin, we conducted a series of focus groups and interviews with HR leaders and business partners to understand employees’ current experience with the company’s talent and leadership programs, what they did and didn’t know about the available offerings, and how they’d like an improved experience to feel in the future. The insight told us employees needed an explicit connection between talent offerings, career development, and the company’s growth strategy. 

Created a compelling company narrative

Using data gathered from these conversations, we helped create a narrative framework that connected the talent, leadership, and learning programs to one another and to the company’s core messages. We worked with the client to craft big ideas for employees to connect to, short descriptions that expanded on these big ideas, and explanations of how the corresponding benefits impacted each individual’s learning and development.

Each message was written with intention, using carefully selected language that we knew would resonate with employees, connect to the company’s strategy, values, and brand, and feel relevant to employees regardless of where they were in their career journey. It was important that each piece of the narrative framework mapped back to the broader cohesive message that tied the programs together.

Blue Beyond’s Creative Services team designed a look and feel that translated the narrative into engaging visuals. The completed package included recommendations for embedding the narrative framework across all of the team’s talent and development offerings.

OUTCOME

“Thanks to Blue Beyond — you were instrumental in guiding us through the process and ensuring a result we can be proud of.”
— Head of Talent & Leadership Development

Now equipped with a powerful framework that connects all the talent, leadership, and learning dots for employees, the team has begun to realign their programs in a much more meaningful way. The results that Blue Beyond delivered gave the company the structure and the language they needed to frame their development offerings in a way that employees could easily put into action. And employees are now better equipped to take ownership of their own development.  

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