A technology company with more than 15,000 employees worldwide
Developed internal launch strategy and long-term engagement plan to align company mission, vision, strategy, values, and culture
Employees felt a strong connection to the company and a clear understanding of its vision; company experienced back to back quarters of record revenue growth
A Fortune 500 technology company with a massive global workforce and multifaceted market strategy experienced changes that led to a rebrand of its company. Faced with the challenge of keeping over 15,000 employees engaged in the vision, brand, and strategy of their organization, they asked Blue Beyond for help managing an internal brand launch across 45 offices in dozens of countries.
As our client prepared to launch a new external brand and corporate narrative to the market, Blue Beyond understood the importance of engaging employees in the evolution of the company story and galvanizing them as brand believers and ambassadors. We worked with leaders in Brand, HR and Internal Communications to develop an overarching internal launch strategy followed by a longer-term engagement plan to align company mission, vision, strategy, values and culture. Key elements of the employee engagement strategy included:
Throughout this multi-year engagement, Blue Beyond partnered closely with our clients to come up with big ideas and creative approaches. We then helped implement those ideas down to the last detail to ensure their success.
The real impact of the program came directly from employee feedback, which indicated internal messaging was well received. Employees felt a strong connection to the company and a clear understanding of its vision:
And, further proof that a culture of engaged employees creates a competitive advantage was demonstrated by strong business results:
Employees feel proud and inspired to be a part of the company’s vision. By combining brand, message and mission, we created a lasting, unified culture of employee engagement that extends far beyond logos and slogans.
94% of employees agreed/strongly agreed that they understand the company’s vision