A Fortune 500 energy company with more than 4,000 employees
Lead a series of employee focus groups during a major company divestiture. Listened to feedback and executed communication strategies shaped by needs of employees
Improved company communication, leadership transparency, and a highly informed and engaged workforce
In the midst of divesting a major arm of their business, a Fortune 500 energy company sensed an unprecedented opportunity to engage more directly with their employees. They sought Blue Beyond’s help crafting a two-way communications strategy to promote diffused leadership and increase employees’ sense of ownership in the company.
This engagement was an opportunity to thoughtfully and deliberately establish a new company culture – one of two-way communication, active engagement and involvement of employees – to set the foundation for a high-performance culture and productive employee engagement.
With a series of town hall meetings led by the CEO already underway, the company needed a process by which to tap into the wisdom and experience of the employee population to determine whether the vision, mission, and values of their new company were taking hold. Blue Beyond stepped in to lead a series of focus groups and one-on-one interviews with employees aimed at taking the pulse of the company as the divestment approached.
To maximize the benefit of these conversations, we assembled an engagement team representing voices from across the company to help interpret the results. After processing their feedback and listening to their suggestions, we:
By asking the right questions, listening to employee feedback, and soliciting employee input on a regular basis, Blue Beyond helped identify critical gaps in communication. Working with executives, human resources, and internal communications departments, we helped close these gaps through the use of efficient, targeted messaging.
Built from the ground up, our communication strategies were shaped by the specific needs of the company’s employees, ensuring the workforce was informed, empowered, and comfortable with the the newfound mission, vision, and values of the company.