When your team’s most value-adding capabilities align to what matters most for the business — you make the most impact.
Communications Capabilities Cards

We’ve developed an interactive, collaborative approach to strategic planning for the corporate communications function that engages the whole team in identifying which world-class communications capabilities to prioritize – and which to de-prioritize – to help drive the business forward.

Ready to learn more? Contact us!

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    Step 1

    Get grounded in what matters most for your business

    • Engage your organization’s leaders to help you and your team gain a clear understanding of the business priorities
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    Step 2

    Align on your team’s most significant opportunities to contribute to the business

    • Engage your team in assessing where communications can have the greatest impact and be recognized as a strategic business partner
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    Step 3

    Identify which communications capabilities are needed to deliver on those opportunities, and take action

    • Explore distinct capabilities of industry-leading communications organizations by thoughtfully sorting the Blue Beyond World-Class Communications Capabilities Cards™
    • Align with confidence around the “value drivers” and “differentiators” that can positively impact your business, and the “distractors” that won’t
    • Engage your team in a dialogue around how to build on your most essential capabilities and chart a focused path forward in your strategic communications planning

Given the unique opportunities for your communications function to contribute to your business’ specific goals, which capabilities will be most critical for your function to develop? The Blue Beyond World-Class Communications Capabilities Cards will help you and your team align on a strategic path forward. The cards define 46 distinct capabilities of industry-leading communications organizations. Engage your team to sort the capabilities cards into four categories:

1.    Distractors

Capabilities that deliver minimal benefit and take focus away from what matters most to your business.

2.    Table Stakes

Capabilities that are necessary and provide foundational support but have limited value in advancing the company’s strategy.

3.    Value Drivers

Capabilities that will effectively position you to help the organization achieve its business goals.

4.    Differentiators

Capabilities that could be game changers in helping you contribute to the achievement of business goals.

Who We’ve Helped

Communications Team Delivers Increased Business Value Following Strategic Planning Workshop 

“This was an energizing and insightful exercise for our global communications team. The workshop was extremely well-received — everyone really appreciated the combination of learning, benchmarking, and strategic prioritization. As a result, we are more aligned on our priorities and more informed about our capabilities that truly characterize world-class communications teams. “

— VP, Corporate Communications, Global Organization

Ready to prioritize the work that matters most?