WHAT WE DID
We set out to develop an understanding of the current state employees were experiencing, and what excited them most about the company’s growth. As a part of our deep listening process, we conducted 1:1 interviews with each member of the executive leadership team, as well as cross-functional, global employee focus groups to understand the strategic and cultural issues employees were facing in light of recent growth. We then continued to work closely with the leadership team to identify what they wanted to carry forward in their culture, and what they wanted to leave behind.
We found that across the board, employees and leaders alike were passionate about preserving the magic they created through their collaborative culture, but needed to refocus and align on a shared vision for the future. Our recommendation centered on evolving their current identity and realizing that their existing culture and practices would not get them to the future they were envisioning. Key to our recommendation was articulating the “People Matter Here” culture that made them special, along with the magic behind the warm, friendly, human-centric culture that defined them.
Our efforts also exposed the feeling of disconnect from the vision, strategy, and values and an inability to operate as a global company with a global mindset. Through our partnership, we developed a plan to refresh their core values to align to their growth strategy and create actions and behaviors to connect the employees to those values and embed them in their ways of working.
After developing our plan, we revised their five original values and added one more to the mix — “Be a Global Citizen” — in order to encourage a global mindset. This was necessary to bolster the realization of a $1B growing global enterprise, as thinking and acting as a global enterprise is a crucial foundation to their growing number of employees, offices, and services.
Once the cultural narrative and values were articulated, we worked strategically with their HR team to craft a new Employee Value Proposition (EVP) and improve their manager communication processes. In addition, we worked closely with their communications team to bring their culture and values to life, empowering leaders and managers to effectively relay information through global communications channels including leadership forums, manager meetings, internal and external messaging, and more.