Stacy Williams


Stacy is a consultant with over 20 years of experience in client relations, change management, leadership, strategic planning, communications, and integrated marketing capacities in corporate, healthcare, educational, technology and nonprofit settings. 

As the Executive Director of Strategy and Marketing Services for Blackboard, she led strategy and business development for the company’s higher education performance marketing and market research services. Prior to joining Blackboard, Stacy served in several communications and leadership roles where she worked in close partnership with boards of directors and institutional leaders; led multi-million-dollar grassroots and comprehensive campaigns; and directed communication strategy focused on enrollment, advancement, and engagement outcomes. 

She is known for strong interpersonal and communication skills, and being able to create lasting connections and partnerships with diverse audiences.

The teams Stacy has led have received numerous accolades including PRSA Bronze Anvil and “Best in Maryland” Awards, MarCom Platinum Awards, and Hermes Platinum and Gold Creative Awards. She holds a BS in Marketing from Penn State University and an MA in Communication from John Hopkins University.

What skills and expertise do you bring to the team?

My experience has allowed me to extensively develop an array of competencies including: strategic thinking that combines creativity and planning to develop clear strategies for forward momentum and growth, problem solving by drawing actionable, novel conclusions based on quantitative and qualitative data, and relationship building — relationships are the foundation of all success!

What do you find most rewarding about your work?

I’m most fulfilled at work when I’m partnering with clients and colleagues to make a difference — in the lives of their employees, the trajectory of their organization, or for the common good.

What is your favorite time of the year? Why?

Living in Maryland, I appreciate all four of the seasons and the ways in which each season helps you appreciate the next. But I always have a hard time letting go of summer. I love getting out on the water to paddle board or to simply watch the sunset from a pier. In my mind, there’s nothing quite like the long, hot days of summer with the relaxation, adventure, fresh produce, and trips to the beach that they bring.

What characteristic do you most admire in others?

I am always struck when someone, and leaders in particular, are genuinely interested in what makes other people tick and in learning from them. I think it’s a unique combination of authenticity, confidence, humility, and a desire to always be learning and growing that translates into an ability to make another individual feel seen and heard. I consider it a privilege to watch and learn from these leaders.

How does good consulting happen?

There are few key ingredients: a lot of listening, empathy, trust, and a shared commitment to do what is best (and likely not easiest) for the client and the organization.

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