Gretchen Hoover Anderson blue beyond consulting bay area

Gretchen Hoover Anderson


Gretchen joined Blue Beyond in August of 2015 as a communications consultant. Prior to that, she spent several years working for a nonprofit communications association where she worked closely with the Executive Board and served as a member of the leadership team. She directed a variety of marketing and communications programs, leading their international development efforts, planning and executing events, and spearheading their leadership training. She enjoys working with teams, helping them crystallize ideas, and developing solid strategies for bringing those ideas to life.

Gretchen graduated from the University of Hawaii, Manoa on the Dean’s List and holds an MBA from San Francisco State University. As a student, she worked at Hawaii Public Television and interned on a number of films and video productions. She has a keen aesthetic sense and enjoys putting her visual medium skills to work on client projects.

Gretchen’s clients and former colleagues remark on her ability to distill complicated issues down to their core, her aptitude as a writer, and for being graceful under pressure.

What skills and expertise do you bring to the team?

My greatest strength is my ability to adapt to new environments which enables me to familiarize myself with the landscape, build trust and quickly develop productive relationships. I don’t think problem-solving should be done in a vacuum so I approach each new project as holistically as possible to ensure that potential challenges are identified early and that the solutions offered align with overall program and business objectives.

What do you find most rewarding about your work?

I enjoy helping organizations connect with their audiences in meaningful ways that ease transitions, create more engaged stakeholders and bring success to the business.

What characteristics do you most admire in others?

Compassion, foresight, creativity, resilience and tenacity. People possessing those traits can accomplish anything.

What’s your favorite place?

Having had the good fortune to travel extensively and live on three continents, it would be impossible to choose a favorite. A few that standout are Fiji, which is home to the kindest, loveliest people on earth, Istanbul because of the company I was with and the incredible food, the Greek Islands for their stunning beauty, Berlin for its edginess, Slovenia because it was so unexpected, Syria and Egypt for their history, Thailand for adventure, Venice for the architecture and romance, England because it was my first travel experience, Australia for the diving and the accent, Lanikai, Hawaii because it is my favorite beach, Maryland for the Chesapeake and because Annapolis is my hometown…I could go on for days!

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