Blue Beyond Consulting
Visual Communications

Graciela Maria Valdez Soria

Graciela is a graphic designer on Blue Beyond’s Visual Communications team with nearly 10 years of graphic and visual experience in digital printing and rebranding, as well as expertise in web, logo, and editorial design strategies within various platforms.

She is an Adobe Creative Cloud aficionado who has expertise with the full-cycle design process, from wireframing website layouts to initiating final production launches. She has worked with numerous companies in various industries including healthcare, apparel, transportation, and the vacation industry.

Graciela’s personal experiences have shown her that no communication and trust in the workplace can create a variety of challenges – which informs her heavy emphasis on company culture and treating employees and colleagues with respect and dignity to create successful, thriving organizations.

She lives in Cameron, NC with her daughter, husband, and two rescue dogs. She loves traveling to the mountains or the beach with her daughter and husband, going to the dog park with her fur babies, and making jewelry.

Graciela obtained a Bachelor’s degree in Digital Media from Marist College in Florence, Italy and a Master’s degree in Visual Design from Scuola Politecnica di Design in Milan, Italy.