Effective company values are the cornerstone of your culture. They drive positive behaviors and serve as guideposts informing the decisions you make.
When times are challenging, it’s critical to prioritize not just what your values are, but how they show up in the day-to-day. Core values should motivate and empower employees to deliver excellence — for their team, for customers, and for the organization.
Start bringing your values to life, inspiring action, and crisis-proofing your culture today by taking our short assessment.
Here’s what it looks like when your values are created in a way
that supports and enables a healthy company culture:
What makes effective company values?
Clearly defined: The commitments that define your character.
Memorable: Your values should be distinct. They should reflect in visuals and in words your personality when you’re at your best.
Action-oriented: Your values aren’t just ideals. They need clearly defined behaviors associated with those ideals that inform how your employees show up every day with each other, customers, suppliers, and the world.
Aligned with company purpose: Your values should characterize the commitments that are essential to achieving your highest aspiration.
Leadership must regularly model the core values and encourage employees to do the same.
Managers need to understand what behaviors are expected, how those align to your values, and how to apply when coaching or giving feedback and recognition to their teams.
Business decisions should be made using the values as a guidepost to inform strategic direction of the organization.
Talent programs must embed your values both in their design and implementation.
Communications should regularly highlight your core values. Values should be visible in communications, at your workplace, and on your website.
Our client, a global ingredients solutions company, realized the need to accelerate innovation to remain competitive in the changing business landscape. To do so, they knew they had to further unleash the potential of their people and remove cultural and business barriers.
Blue Beyond stepped in to help by updating their core values from outdated ‘words on a wall’ to action-oriented commitments aligned with the company’s purpose. The new values serve as the common foundation for all employees — evolving the culture to accelerate their business transformation