Everyone knows: Data drives decisions. Solid data builds credibility, buy-in, and support for any project or initiative, so having a comprehensive plan for monitoring and tracking your employee engagement metrics and reporting results is key.
Keep in mind that what you want to achieve in the end helps to inform what you need to do in the beginning – and all the way through. It’s important to create a robust measurement strategy as you begin to plan a major change or launch event, and remember these essential best practices:
In our recent work with a large, global organization that was upgrading its static corporate intranet to a highly scalable and sustainable collaboration tool, Blue Beyond recommended three types of metrics to track and demonstrate their progress – and, ultimately, their value:
TIP: Always measure project outcomes, including meeting major project milestones along the way. Even if the adoption outcomes or value creation outcomes are not quickly attained, the project outcome metrics will demonstrate the valuable progress made by the team.
When you align your project goals to how you will measure success, you have a better chance of achieving it – because what gets measured gets done!
Some of the most compelling data comes from before-and-after input. Review the baseline data you gathered at the start of the project. For instance, have you implemented an employee involvement survey that provides insight related to your goals? Does it ask about cross-business collaboration or tools that help people do jobs more efficiently?
Chances are, your organization has captured data that will help you measure and demonstrate the impact of your initiative. You just have to find it. A good place to start is your HR or Internal Communications teams. If relevant data isn’t available, can you create a compelling case to have a question or two added to any upcoming surveys? Alternatively, if you do not have any baseline metrics, consider quick polling questions that can be worded to provide a “before/after” comparison. For instance, how would you rate your experience with the new intranet versus the prior intranet?
Once you’ve established the relevant metrics you want to track, you need to determine how you will capture this data. Is there an existing process that can be used for this purpose? What data is already easily generated and tracked through your online platform? What requires a new process or survey mechanism? Will you need people or new resources to help gather anecdotal feedback?
Meaningful metrics can demonstrate real value for your project, lend credibility if you need additional resources, or discover data that tells you it’s time to change course. Establishing what gets measured from the start rather than scrambling to find proof points later will be worth the effort.
Need help creating a measurement plan that demonstrates value?