While attending a recent conference hosted by The Conference Board, I was struck by just how many attendees and presenters expressed like-concerns about their work places, regardless of industry, size or location of their companies.
Issues such as employee engagement, implementing new social technology, and improving the customer experience took top-billing. As I was reflecting on these rich discussions, I realized that each of those issues intersect here: None of them matter if your employees can’t honestly say, “I’m proud to work for my company” (and mean it).
More so than salary or title, people today value purpose-driven companies who do work that inspires others. Though employee engagement surveys can net metrics and base scores, they don’t indicate true happiness. Though social technology can enable communication and relationship building, they can’t inspire it. The most important thing companies can do is to create and foster an emotional connection with its employees so the pride and ownership that comes from being able to say “I’m proud to work here” bubbles over to clients, customers, and the bottom line.
According to a recent survey by Hyphen, the number of employees who are “proud” to work for their organization has fallen from half of workers at the start of 2012 to just 40% today.
How can your company ensure it’s not on this downward slide? As a leader, you must:
This is how we operate at Blue Beyond, and how we advise our clients. I’m proud to work here and am so inspired by the changes we’ve made in people’s lives and the impact we’re having in boardrooms. Want more about what we do? Contact us at email@example.com.