Darci is Blue Beyond’s Lead of Marketing – further developing the company’s digital presence and increasing its brand footprint, enhancing digital marketing efforts, and providing business development support. She has more than 20 years of experience in employee and executive communications, public relations, marketing and branding, and social media.
She has worked with many different types of companies, from startups and small businesses to handling internal and external communications for the largest business unit of a Fortune 1000 company, and has worked in a variety of industries – including automotive, education, home services, hardware, and chiropractic services.
Darci enjoys work that engages employees and focuses on enhancing company culture. She is most complimented on her ability to earn trust, build authentic relationships and uncover the story, then to deliver clear, concise versions of the story in the right formats, to the right audiences. Darci is known for her service mentality and willingness to always roll up her sleeves to help others achieve the desired results. She holds a Master’s Degree in Journalism from Ball State University.
I have served in leadership positions for high-producing teams of communicators, creatives, and marketers. In these roles, I successfully created, managed, and evaluated content and materials for a variety of traditional, social, and digital platforms. I have worked closely with creatives, senior executives, corporate department heads, and agency partners.
I find the entire creative process rewarding. I love starting with an idea and using my creativity and extensive professional experience to turn it into an actionable plan. What I find most rewarding is when something I create has a positive impact on someone else. If it makes some else’s day a little better or a little easier, that’s a win in my book.
My Blue Beyond is today. I try to be present in the moment, be of service, and find gratitude in every day. There’s a quote, “The problem is you think you have time.” I try not to take that for granted.
I had never traveled outside North America until I was in my 40s. I knew little about world geography or other cultures. That first trip sparked a passion in me I never knew existed. During the next five years, I traveled to nearly 15 more countries. I have always been a lifelong learner in my professional life, seeking out training and development opportunities. That first trip made me a lifelong learner of others—and of myself.