beth hoang

Beth Hoang


Beth is a consultant at Blue Beyond with a decade of experience in the field.

Previously, Beth spent eight years as a high-stakes communications consultant, working on projects like crisis communications and mergers & acquisitions. She has extensive experience in seeing how people in business settings shift their thinking and actions when facing a stressful situation or time of change, which informs everything she does in her role at Blue Beyond.

Designing long-term strategies and writing are some of Beth’s strongest skills. She is most complimented on her ability to inspire teams, work collaboratively, think outside the box, and make the complex simple through the right words and concepts.

She holds a BS from Emerson College, with a major in Marketing Communications and a minor in Broadcast Journalism.

What skills and expertise do you bring to the team?

Finding solutions in the complex; visualizing and communicating a path to a desired future state. Writing and editing. Strategic planning. Project management. Interpersonal communication and team management.

What do you find most rewarding about your work?

The work we do at Blue Beyond is, at its core, optimistic. We see potential in people and aren’t scared of a challenge – we know we can solve it. We know we can help make the workplace a better place to spend a day. And of course when employees enjoy the place they’re working and feel respected and inspired, the world is going to benefit from the great work they’re able to get done. It’s very cyclical. This positive, problem-solving attitude that we bring to our work bleeds over into everything I do and the way I think day-to-day.

What have you learned recently?

It’s hard to change something that’s clearly bad, but it’s even harder to change something that’s working but could be better. You’ll drive yourself crazy if you’re always striving for perfection, but you can’t be afraid to take risks or say goodbye to something good in order to try for something great.

What characteristic do you most admire in others?

Work ethic. I love working with dedicated people who are committed to excellence and aren’t afraid to push themselves. I find it contagious!

How does good consulting happen?

Listen, listen, listen, offer some thoughts, have a conversation, and listen some more. And never use a template! Working in high-stakes situations has taught me that usually nothing good comes out of a rote approach. It’s great to take inspiration from past successes, but every situation requires fresh thinking and creativity to get the best results.

Do you have a favorite question?

I love to ask clients “what’s keeping you up at night?” For our work, tapping into the sticky issues that stay in our minds after the day is done is often a way to identify where we might be most useful.

If you could take the year off, what would you do?

A staycation always sounds tempting (think of the naps!), but you’d probably find me exploring Asia and eating everything in sight – Vietnam and Japan, in particular.

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