Allie Barcome

Marketing
Linkedin
CREATIVE
SINCERE
LOYAL
HONORABLE AND EASYGOING
PATIENT

Allie is Blue Beyond’s Marketing Manager, with over five years of experience in the marketing and communications fields. 

She has worked in a unique variety of industries, starting her career in collegiate athletics, and then moving to the architecture, engineering, and construction (AEC) industry. Her experience in these roles made Allie adept at learning technical things swiftly, more agile in the way she approaches work, and gave her the opportunity to work with clients to learn about their pain points and motivations. These transactions were not a single event, but rather generational decisions that had large, long-term impacts on many people. As a “people person,” Allie enjoyed this process of working closely with clients and bringing value to her team. 

Allie is known for being intentional and thoughtful — and always strives to go beyond just “checking a box” in her work. She holds a BA in Strategic Communications from Butler University.

What skills and expertise do you bring to the team?

For me, marketing is this area where art and science intersect. Using that as a foundation, I am able to create meaningful and outcome-oriented content. I am empowered by knowledge and strive to deeply understand a person’s needs and motivators. When that happens, I am able to provide meaningful content and information to my team and our clients.

What do you find most rewarding about your work?

Knowing that my work can have an incredible and powerful impact on the people it reaches. It has the power to drive action and change, which I strive to acknowledge and respect in my work.

What is your favorite time of the year? Why?

Fall. I am in Indiana, so we get to experience some really beautiful things, like the leaves changing color and cooler temperatures with low humidity. If it is fall, you will most likely find me rocking my “sweater weather” attire, with a warm cup of coffee at an apple orchard or pumpkin patch. 

If you could take the year off, what would you do?

Travel with my husband and three kids. I want to show them first hand the vast beauty of our world.

Name a peak experience in your life. What happened?

In 2008, I went on a two-week summer camping experience out west to the Grand Canyon and San Juan National Forest in Colorado. The whole trip was an amazing and life changing experience, during which I had the opportunity to hike the Grand Canyon (North Rim to South Rim). While it was certainly physically challenging, it was also mentally challenging. Nature has an uncanny way of forcing one to self-reflect and dig deep. Whenever I am going through a hard time, I use this memory and experience to help me push through. 

What's your favorite place?

Being with my family is my favorite place, but as for a destination it would be the Rocky Mountains.

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