Strengthen your core values to crisis-proof your culture

Effective company values are the cornerstone of your culture. They drive positive behaviors and serve as guideposts informing the decisions you make.

When times are challenging, it’s critical to prioritize not just what your values are, but how they show up in the day-to-day. Core values should motivate and empower employees to deliver excellence — for their team, for customers, and for the organization.

Start bringing your values to life, inspiring action, and crisis-proofing your culture today by taking our short assessment. 

Is your culture crisis-proof?
Our values speak to who we are — and who we aspire to be — when we're at our best.

Here’s what it looks like when your values are created in a way that supports and enables a healthy company culture:

What makes effective company values?

What you commit to

Values should be actionable and purpose-aligned.

What you commit to

Clearly defined: These are the commitments that define your character

Memorable: Your values should be distinct. They should reflect in visuals and in words your personality when you’re at your best.

Action-oriented: Your values aren’t just ideals. They need clearly defined behaviors associated with those ideals that inform how your employees show up every day with each other, customers, suppliers, and the world.

Aligned with company purpose: Your values should characterize the commitments that are essential to achieving your highest aspiration.

How to put it to work

Your core values should be embedded in all that you do.

How you put those values to work

Leadership must regularly model the core values and encourage employees to do the same.

Managers need to understand what behaviors are expected, how those align to your values, and how to apply when coaching or giving feedback and recognition to their teams.

Business decisions should be made using the values as a guidepost to inform the strategic direction of the organization.

Talent programs must embed your values both in their design and implementation.

Communications should regularly highlight your core values. Values should be visible in communications, at your workplace, and on your website.

Case Study

Our client, a global ingredients solutions company, realized the need to accelerate innovation to remain competitive in the changing business landscape. To do so, they knew they had to further unleash the potential of their people and remove cultural and business barriers.

Blue Beyond stepped in to help by updating their core values from outdated ‘words on a wall’ to action-oriented commitments aligned with the company’s purpose. The new values serve as the common foundation for all employees — evolving the culture to accelerate their business transformation.

Hover over the image below to see the “before” version of the core company values. 


company core values - before

Blue Beyond is a management consulting firm that helps build effective organizations where both the business and people thrive. We are experts in the “soft stuff” that is so often the hard stuff — culture, talent management, employee engagement, communications, organizational effectiveness, leadership, and change management. For more than a decade, we have partnered with global Fortune 500 companies, non-profits, universities, and small- and mid-sized firms to envision possibilities, activate their people, and execute with excellence. We’ve supported leaders and teams in nearly every industry to help them navigate change and build agile, thriving cultures. Blue Beyond has been recognized as a Great Place to Work for five years in a row and has ranked multiple times among the top 50 Best Small & Medium Workplaces in the U.S. by Great Place to Work® and FORTUNE. Blue Beyond is a certified women-owned business by the Women’s Business Enterprise National Council (WBENC).