One of the few certainties in today’s constantly shifting business landscape is change.

Change poses many challenges when not properly managed, but an effective change communications strategy mitigates these risks. By putting people at the center of the process, developing a fluid dialogue with stakeholders, and creating flexible, adaptable communications — you can successfully navigate any change.  


Change Communication Strategies For Ongoing Business Transformation

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We think about change communications from both the Big C (formal, intentional, strategic communications) and little c (informal, day-to-day communications) perspectives.

  • Helping the organization clearly articulate the desired change
  • Conducting comprehensive diagnostics; gathering data through interviews and focus groups across all levels of the organization to understand the real and perceived impacts of the change
  • Inviting key stakeholders into the process and creating opportunities for an ongoing, two-way dialogue about how they can participate in, support, or drive the change
  • Reinforcing the change in a variety of modalities
  • Designing tools, training, and messaging to enable managers to lead and live the change
  • Identifying change “champions” – people who really “get” the reason for the change and can model it
  • Maintaining empathy throughout the process to ensure communications are impactful and effective


Change Communication Strategy Supports Successful Intranet Launch

Our creative approach is central to what we do. Learn how we integrate Visual Communications & Design Thinking.

“Organizations with effective change and communication programs are 3.5 times more likely to outperform their peers.”

— Source: Towers-Watson

corporate communications

More on Change Management and Communications

Other Corporate Communications Services

  • Executive Communication Coaching & Training
  • Manager Communication Coaching & Training
  • Team Communication
  • Team Offsites
  • Audience Engagement
  • Internal Communications
  • M&A Communications
  • Employee Communications
  • HR Communications
  • Executive Communication
  • Company Meetings & Events

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