Blue Beyond is a woman-owned management consulting firm that focuses on the people side of business—leadership, communication, change, culture, organizational effectiveness, talent management, and employee engagement. We partner with the world’s most innovative Fortune 1000 companies as well as groundbreaking non-profit organizations to help them build organizations where both the business and the people thrive. Founded on a culture of deep trust, high expectations, and genuine human connection, we truly believe that each member of the Blue Beyond team is part of the secret sauce that makes us, us.

If you love to learn for a living and are excited by optimizing marketing automation tools, executing strategic inbound and outbound marketing initiatives, and leveraging data across platforms to drive measurable business growth, our Digital Marketing Analyst could be the role for you! Based in Indianapolis and reporting to the Lead of Marketing, the Digital Marketing Analyst will create and manage all campaigns in our marketing automation tools, and nurture prospects throughout the marketing and sales funnel.

Ideally, you’re an experienced CRM expert with demonstrated ability to translate data into actionable insights that grow the bottom line. The person who fills this role will work closely with our marketing, business development, and leadership teams, as well as our agency partners.

Responsibilities

CRM and Marketing Automation Tools

  • Audit, enhance, and manage our current CRM platform, including lead tracking, scoring, audience segmentation, and personas
  • Build, plan, and execute all email marketing campaigns, lead journeys, and autoresponders, including list segmentation and management, testing, and optimization
  • Integrate and maximize marketing automation tools in the Zoho One suite, including: CRM, Campaigns, MarketingHub, Forms, Analytics, PageSense, SalesIQ, and Social
  • Create regular dashboards and reports for our marketing, business development, and leadership team

Analytics

  • Synthesize data across numerous sources, including our CRM and marketing platforms, Google Analytics, search, web, email, and social media channels
  • Create a holistic view of potential customers based on data, effectively target and engage these prospects, and drive desired behavior
  • Own execution and optimization from A/B testing, segmentation, and automation, and leverage these metrics to enhance our prospect’s digital experience
  • Translate data into actionable insights and regularly report recommendations to the team

Email marketing campaigns

  • Build, manage, and execute all strategic marketing campaigns within our Zoho One suite of products
  • Implement strategies and build nurture campaigns to engage prospective leads and guide them through every stage of the marketing and sales funnel
  • Partner with marketing and business development teams targeting the right leads at the top of the funnel
  • Measure and track performance and ROI of online and offline campaigns, such as open rates, volume, drip engagement
  • Set up and analyze results of A/B testing and recommend updates for optimal email open and clicks
  • Provide regular reports leveraging data on KPIs like leads, conversion rates, and website traffic (and translate this into formats that give others visibility into the data)

Additional preferred skills

  • Track relevant SEO metrics (organic traffic, conversion rates and time spent on page); compare to our SEO goals and advise on ways to increase website visibility and traffic
  • Perform keyword research and analysis to maximize site indexing and generate and convert website traffic
  • Follow SEO trends and stay up-to-date with new tools and practices
  • Conduct competitive research and analyze benchmarking data to identify key areas of website improvement
  • HTML experience a plus

What you bring to the role

Ideally, you are highly analytical and a skilled CRM and marketing automation tool master who can translate data into business results —and is ready to jump in and add immediate value.

 

  • Energetic, engaged, flexible, self-directed, and enjoys variety, learning, and mastering new things
  • Curious and loves diving into data to understand customer journeys and find patterns around successful customer conversation paths
  • Comfortable with ambiguity, and able to use discerning judgment on when to move forward / when to wait
  • Able to make decisions to execute and move efforts forward
  • Savvy at “gear-shifting”, moving seamlessly and fluidly between projects and activities, knowing how to prioritize and re-prioritize “on the fly”
  • Meticulously organized with the ability to retain and recall information
  • A problem-solver with the ability to team with others to create smart, sustainable processes and practices
  • Committed and passionate about getting the job done with excellence and pride of ownership
  • A great listener who asks good questions, learns quickly, and finds ways to make the team better every day
  • Equally comfortable working independently and collaboratively
  • Professional and known for your friendly demeanor
  • Committed to Blue Beyond’s mission and values

Qualifications

  • Minimum of 5 years of work experience as a marketing analyst, or similar digital marketing role
  • BS in marketing or related field
  • Expertise in CRM and marketing automation tools (Zoho experience a plus)
  • Strong analytical skills and data-driven thinking
  • Familiarity with Google Analytics, Zoho Analytics, SalesIQ
  • Hands-on experience with building, planning, and executing email campaigns and lead journeys
  • Familiarity with PPC campaigns, SEM campaign strategies, keyword research, and SEO practices
  • Knowledge of latest trends and best practices, including ensuring compliance with all applicable regulations and laws
  • Proficient in MS Office suite
  • Excellent communications skills, both written and verbal
  • Has a track record of managing multiple tasks to a high level and through completion
  • Ability to work effectively in person and in a virtual team environment

About Blue Beyond:

Blue Beyond is a purpose-focused and growing management consulting firm with more than 45 team members in California, the Northeast, and Midwest, and clients all across North America. Blue Beyond has been certified as a Great Place to Work® annually since 2015 and was named one of the US’s Best Small & Medium Workplaces by Great Place to Work® and Fortune in 2019 and 2017. Blue Beyond was also named one of the Best Workplaces in the Bay Area by Great Place to Work® and Fortune in 2019. Diversity and inclusion is more than a commitment at Blue Beyond—it is the foundation of what we do. We are fully focused on equity and welcome and value diversity in its many forms. Blue Beyond is an equal opportunity employer and prohibits all forms of discrimination and harassment including that related to age, sex, race, religion, national origin, disability status, sexual orientation, gender identity or expression, or other characteristics prohibited by law. All qualified applicants will receive consideration for employment. This commitment applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

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