When done right, an employee value proposition (EVP) can help decrease turnover, increase commitment from new hires, and inspire loyalty and engagement from all your employees. What is an EVP? The infographic below provides a simple definition and data to support why it’s critical. For more on how to build, live, and sustain a value proposition for…
In this age of digital media, it feels almost ironic that internal communications teams are faced with the challenge of reaching non-wired employees. Yet according to Google, non-wired or “deskless” employees make up 80% of the global workforce – that’s about 3 billion people! These are the warehouse, factory floor, distribution center, retail, and other…
Everyone knows: Data drives decisions. Solid data builds credibility, buy-in, and support for any project or initiative, so having a comprehensive plan for monitoring and tracking your employee engagement metrics and reporting results is key. Keep in mind that what you want to achieve in the end helps to inform what you need to do…
Some years ago, I traded my marcom job for my first venture into employee communications. I had no problem introducing many of the tools of the internal communications trade, such as intranet, email digest, print newsletters, signage, and in-house TV monitors (mind you, this was long before the advent of social networking and digital media).…
In asking more than 500 professionals to describe the attributes of the “Best Boss” they’ve ever had, employees of a global Fortune 500 organization cited “effective communication.” In digging further, we learned that this is not about being the best speaker, writer or PowerPoint guru, rather, it’s about the qualities listed below. Worth noting is…
For those of us who’ve spent decades in a communications profession, there probably isn’t a week that goes by when Dorothy’s words, “I have a feeling we’re not in Kansas anymore,” don’t pass through our minds. To say our methods of communication have changed due to the digital revolution is an understatement. Yet, some tried-and-true…
I started my career working in a small ad agency. One of my ads came on the radio when I was cruising around town with my friends. “Turn it up,” I said, excitedly and proudly. It didn’t matter that the ad I wrote was about “male pattern baldness” – I was 23 years old and…
As a communications professional, I know that managers are the preferred source of company information. So I’ve spent years producing “stuff” to help managers deliver the corporate message: Talking points, FAQs, videos, slide templates. Unfortunately, some managers don’t use the communication tools they’re given, thinking there’s not enough time in the day or that they…