The President and executive leadership team of a newly acquired life sciences company (with more than 1400 employees operating in 31 countries) responsible for aligning their culture, processes and brand with the parent company while maintaining employee engagement and seamless customer service throughout the integration process. 

What did we do?

Blue Beyond Consluting supported a cross-functional team to design, develop and execute communication and change management strategies to educate and engage internal and external stakeholders. In summary, we: 

• Led coordination and alignment of all communications to internal and external audiences 
• Developed change management strategies with a cross-functional team including IT, HR, Facilities, Marketing and Sales
• Developed a communications plan and materials to engage acquired employees on "Day One" and beyond. Day One activities included culture-appropriate celebrations in multiple global sites (e.g., branded signs, gifts, communications materials and executive messaging/presence)
• Developed strategies and materials to reach external audiences (media, distributors, suppliers, investors, customers) to ensure seamless customer service during integration 
• Developed special tools training and materials for customer-facing employees including a "Sales Guide" detailing new naming conventions, protocols, branding for branding and services, etc. 
• Aligned with marketing/brand team to develop a "Brand Standards Guide" detailing new logos, templates and tools for employee and customer materials 

What were the results?

• Successful integration of company into larger corporate structure 
• Employee engagement - employees remained motivated and productive, while aligning to the benefits of a larger company 
• Customer-facing employees were well-prepared, ensuring seamless customer service
• External stakeholders were engaged and informed throughout the integration