Who was our client?

VP of Communications charged with defining compelling corporate reputation agenda and aligning customer and internal communications to support development in corporation reputation

What did we do?

We provided support to:

• Assess current state of customer communications and identify approach for consolidation and alignment of customer communications
• Develop, vet with key audiences, and refine corporate reputation, vision, and messaging
• Develop a multi-year strategy and rollout plan to support achievement of reputation goals
• Redesign communications governance to ensure cross-organizational alignment and execution of new communication strategy

What were the results?

Over a 9-month period, we helped the VP to:

• Define a compelling corporate reputation strategy
• Establish a multi-year strategy and plan
• Align customer communications to reputation goals and objectives