Communications: Business Transformation
Who was our client?
VP of Communications responsible for transforming Internal Communications to help enable a multi-year business transformation
What did we do?
We provided support on every aspect of Internal Communications, including:
- Development of vision, strategy, and plan for how to best drive stakeholder and employee engagement
- Organization design and talent assessment
- Design and development of communiations governance, strategies, processes, and tools
- Management and leadership of the Internal Communications staff and contractors
- Design and facilitation of "Extended Leadership Team" in-person meetings, involving groups of 200-400 people in multiple forums
- Design and development of new communications strategies, channels, and tools, including Executive communications field forums, Extended Leadership Team communications program, and a wide variety of video, communications tool kits, and web-based content
- Support on crisis communications strategy
- Advice and coaching for Executive Leadership Team communications
What were the results?
Over a 3-year period, we helped the VP to:
- Make significant improvement in employee understanding and commitment to the transformation
- Demonstrate significant increases in key metrics, including leadership credibility and trust, access and quality of communications, accessibility and responsiveness of leadership, and understanding of company vision and strategy
